The Product Impact Opportunity
How will your technology impact society?
Product Impact is our practice area dedicated to intentionally aligning the social impact of your products with your organization’s purpose, mission, and values. It enhances brand trust with customers and employees, drives revenue, and can be a powerful engine for innovation.
Go Further, Together.
Wherever your company is in its journey, Platypus Advisors is your partner in thought and action. We help companies engage with the social sector, including nonprofits, educational institutions, public agencies, and other civil society groups, to maximize the positive impact of their products.
Example projects include:
Launching donation, sales, or combined programs for the social sector
Evaluating and optimizing existing programs
Integrating social impact into existing products
"Part of the reason we selected Platypus through our RFP is because of how well they dance in the space between profit and purpose. I know that's something that the team is always thinking about and holding central."
-Kathy Gu, Pinterest
Our Approach
Discover
Gather context
Example Deliverables:
Size addressable market
User research & interviews
Benchmark peer programs
Stakeholder mapping
Engagement plan
Dream
Uncover new possibilities
Example Deliverables:
Team workshops & brainstorm sessions
Map user journeys
Develop user personas
Design
Co-create plans & roadmaps
Example Deliverables:
Develop product donation, pricing & support policies
Segment & position for the social sector
Deploy
Turn strategy into action
Example Deliverables:
Align internal stakeholders
Implement strategy